DESSERT COURSE

Essential Resources for Bakeries and Dessert Businesses

Take a moment to browse our collection of resources for bakeries and dessert businesses, tailored to both new and advanced entrepreneurs. Whether you're starting out, looking to grow, exploring new revenue streams, or aiming to streamline operations, our articles and materials provide the insights you need to succeed at any stage.

Insights on Loyalty Programs and Who Should Embrace Them

October 27, 2024

A loyalty program can be an effective way to keep customers coming back, but is it the right choice for your bakery?

Should Your Bakery Do Email Marketing?

October 18, 2024

Email marketing has long been a staple of digital marketing, but is it still relevant today, especially for bakeries? Read on to find out if your bakery can benefit from an email marketing campaign or if it might be a waste of time and effort for your particular business.

Tap into the gluten-free market and build customer loyalty

October 1, 2024

With the rise of gluten sensitivity and celiac disease, there’s been an increasing demand for high-quality gluten-free products. But catering to this market isn’t just about offering a gluten-free item here and there—it’s about understanding their needs and creating an experience that makes them feel valued.

Effective SEO strategies for specialty and gluten-free bakeries

September 12, 2024

Focusing on promoting that specialty through targeted marketing efforts is a strategic way to connect with the right audience. By honing in on what sets your offerings apart, you can effectively attract customers who are actively searching for those specific items.

Creating successful packaging for baked goods with key considerations for sale and shipping

September 2, 2024

It might not seem as exciting or enjoyable as baking delectable desserts, but developing a solid packaging strategy is a crucial step in advancing your bakery business.

Overcoming the challenges of growing a small bakery business

August 30, 2024

Ready to take your small bakery to the next level? Discover how to overcome common growth challenges and transform obstacles into opportunities.

Tips to boost your bakery business and increase sales

August 23, 2024

Improving your bakery business doesn't have to be a daunting task. In fact, with a few changes, you can start seeing growth and increased sales. From enhancing your online presence to refining your menu, there are several straightforward strategies that can help attract more customers and boost your profits.

Pricing your products to ensure a profitable dessert or bakery business

August 14, 2024

Pricing your products correctly not only covers your expenses but also ensures that your business is profitable and sustainable. Are you setting prices that reflect the true value of your work and allow your business to grow?

How to start the dessert or bakery business from home

Learn how to start a successful dessert or bakery business from home with our step-by-step guide. Get insights on legal requirements, essential tools, marketing strategies, and more to turn your passion for baking into a thriving home-based business.

Blogging tips for bakery websites

Blogging is a content marketing tool for bakery websites to engage with their audience and improve SEO. Blog content helps potential future customers become aware of your brand and increases sales. In order to drive traffic and improve search engine ranking, you need to build your blog content around high-value local keywords.

Local SEO for bakeries

Local SEO is crucial for bakeries to attract customers in their area. Let’s start with definition to paint the path forward. Local SEO refers to the process of optimizing your online presence to attract more business from relevant unpaid search results often referred to as "natural", "organic", or "earned" on search engines like Google.

How to improve bakery website SEO

Improving your bakery website's SEO requires a combination of technical optimizations, content enhancements, and local SEO strategies. Here is a step-by-step guide with reasoning for each step.

Wondering How to Promote Your Bakery Business? SEO for Bakeries is the Solution

If you have a website, SEO can be the most cost efficient option to promote and grow your bakery or dessert business online and acquire new customers when done correctly. Let’s compare it to other customer acquisition channels to understand the benefits.

Sweet Learning: dessert courses that help master your craft

Whether you're looking to perfect your skills or embark on a sweet new hobby, there are multiple courses covering everything from basic dough making to advanced baking techniques, fillings, creams, frostings, and the latest decorative trends.